27 SEO Strategies That Pay Off! (part 2)

27 SEO Strategies That Pay Off!

(Part 2)

Part one covered 14 proven seo strategies. Here are 13 more. This time we’ll even get into specific seo strategies for Google, Yahoo and Alta Vista.

3 More General SEO Strategies

15) Site and Submit Can't wait for the googlebot to find you? Okay, don’t just have a site map - submit it. It’s the perfect search engine spider food. Leading it to all the pages you want it to find. Your site map might be the only page I'd suggest you submit.

16) Robot Repeller Compeller Use Robots.txt files instead of Robots Meta Tags. Why? Some search engine robots can’t recognize the tag.

17) Name Game Name your gifs using keyword phrases.

Google SEO Strategies

18) Close Counts Google pays a fair amount of attention to the proximity of

the words on a page. Even you don't have exact phrase matches, having the words in your target phrases close together on the page seems to help.

19) Close But Different Google treats singular and plural words (ie shoe and shoes) as unique search terms. So it pays to know which words are being searched on most often. Ferret that out using the Preview function found in Google's 'Add-Words' program.

20) Big Payback Remember, Google prefers sites that show up in ODP (Open Directory Project). Even with the odds against you do everything possible to get listed there.

21) What You See… The text listing returned will use your Title Tag Text as the clickable link.

The text surrounding the search term, called snippets, are used for your description. NOTE: Most other search engines use the Title Tag Text as the clickable link too. But will pull the description from the Meta Description Tag.

Yahoo By Way of Inktomi SEO Strategies

22) What Number Please? Yahoo prefers short pages. How short. Generally 250 words or less is considered by some to be the magic number .

TIP: Using MS Word and want to know the word count of a portion of your document? Instead of cutting and pasting the text into a new document, simply highlight it. Then check the word count from the "Tools" drop down menu. Viola. Instant word count for the highlighted text!

23) Hidden Gems that are going going almost gone! To rank well in MSN, which is the biggest partner fed by Inktomi, look for keywords with hardly any Overture or Looksmart action. Why? Looksmart listings come before Inktomi. Sure, not always easy to do. But when you can, this trick will keep your Ink listings from being buried after other directory and PPC listings in MSN. Just realize MSN search will be on the scene here shortly. That's the reason for going going …

24) Am I Repeating Myself? Keyword repetition for Yahoo is key. If it’s starting to feel you’re doing it too much, then it's probably about right.

25) Cheat Sheet With Yahoo the on-page optimization formula is simple. Pick a phrase. Get it in the title and description. Spotlight it on a single page. Go for high keyword density. Repeat with the next phrase. Don’t get fancy sticking alternate forms of the word - like swim and swimming. Stick with your target phrase and cram it all over your page.

AltaVista SEO Strategies

Pfft! As if anyone cares about AltaVista…

26) Site Map Workaround! AltaVista spam guidelines suggest "pages that contain only links to other pages" might be considered spam. Solution? Simple. Just stick some text on your site map page. Good idea anyway since some may land on your site map first - with no idea where they are.

27) With AV Title Is Key Here’s what AltaVista says about the Title Tag ...

"In the ranking rules that determine which pages will appear near the top of a list of matches, the HTML title is the most important element of the page.

These 27 seo strategies give you unbeatable ways to make your site a traffic magnet.

Of course, if these have whet your appetite for more, you might download a copy of my ebook, "Traffic from Google in 35 Days!". Doing so is a good next move. Even better you can be reading it in literally minutes from now.

Get More Ways to Improve Search Engine Ranking Here

Sponsored By: Traffic From Google in 35 Days
This 148 page guide reveals a step by step plan for getting into Google FAST. Just what you need to grab top search engine ranking and the traffic that comes with it.

Performance Marketing Group    5449 Hazelwood Rd    Columbus OH 43229
Phone: 614-436-6822     Email:
All Rights Reserved 2002-2004   traffic-test-tube.com
Search Engine Ranking Articles | SEO Ranking Quiz | Webmaster Resources