Link Building - Evaluating Link Partners

So when link building we know how to find partners.

Before approaching your newfound partners you're going to want to evaluate the quality of the link back. Among other things here's three things to watch for.

First I generally look for links pages that have less than 80 links. Obviously the fewer the better, right? That way you build your PR faster? Plus some feel any over 100 lose out since Google may only follow the first 100 links.

Second, does the links page show at least PR 4? Remember your listing only gets a portion of the PR on the links page itself. And notice it's not the PR of the home page that counts. Even though many commonly confuse the PR of the home page and assume that's what they're going to get a share of. Not true.

Finally I shoot for links pages focused around a theme. Avoiding those pages displaying links from everything to casinos, to viagra, to hotels, to satellite tv. Or what I call a hodge podge page. Sites that meet those criteria should make excellent link partners.

So there you have it. Proven link building tactics anyone can use to boost the number of sites that link to theirs.

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