Link Building for Busy Webmasters

With the recent changes in the Google’s ranking algorithm and now with Yahoo on the scene, many think link building has taken on an added importance.

Not that links weren’t important before. They're just more so now.

$64,000 Link Building Question:
Why Pursue Link Partners?

You want to pursue link partners because you can get three things out of any link swap.

• PR (pagerank or Google measure of the quality of a given page.)
• Enhanced link reputation
• Traffic

Each new listing from your link building campaign gets a share of the PR showing

on the links page. Keeping it simple if there are 50 links on the page take the PR and divide it by 50. That’s how much you are going to get to help you rank better.

Link reputation comes from the link or anchor text. (The clickable part?) The link text is used both by Yahoo and Google to determine the theme of the page linked to. Plus help that page rank well for that phrase.

Finally you get any traffic picked up from those who click on your link.

Now every link you get isn’t going to give you all three. But two out of three ain’t bad.

More Link Building Tips - Finding Link Partners.