Content for Search Engines

If you want your site to rank well in Google, you have to give Google what Google wants to see - visible content that is optimized as well as the invisible stuff like your title tag or meta description tag.

That means the first 250 words of any page are prime keyword real estate. This is why it’s imperative that you repeat your focus keyword phrase again a couple times in the opening paragraph.

The right blue widget can make or break your operation. To help, we offer a complete line of blue widgets. From economy models to our top of the link BlueBoy blue widget we’ve got the blue widget you’re looking for.

Yes alarm bells may be going off in your head.

The repetition of "blue widget" may seem too obvious. To YOU!

But that’s because you know what’s going on. The casual reader does not. But googlebot does. And that’s what counts really. As long as you don’t go overboard and go crazy with the repetition you’ll be okay.

Another trick? Make the focus keyword bold. Or use the strong tag. Especially helpful in the first paragraph.

The final place I worry about sneaking in the focus keyword is the last paragraph. Simply sum up what you just talked about. Of course you discussed the focus keyword so it’s only natural to get it in one more time (or two).

That said, some pages I still develop simply for the content alone. Without caring about ranking that page well in Google. (This being one.)

Other times shooting for high search engine ranking is the ONLY reason I create a page.

A good mix of both is good. Actually I think it’s best to initially pick a few pages you want to rank well. Build up supporting content to give you the PR and links to do that. Once accomplished move on to another keyword and throw on the content to get it done with that one.

Lather. Rinse. Repeat.

That’s a proven formula to build up content and grab prime listings at the same time. Use it and Google will show it’s appreciation by rewarding you with prime listings that seemingly pluck traffic out of thin air.

Are you ready to take your search engine marketing to the next level? Then you owe it to yourself to check out "Traffic from Google in 35 Days" Laid out in the 244 pages you’ll find even more proven tips, tactics, and techiniques for getting more traffic from search engines like Google.

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