New Doorway Page Optimization Secrets

Doorway Page
Optimization Secrets

Doorway page optimization success involves several little known and seldom used secrets.

Sadly "doorway pages" is a term that has come to mean a way to fool search engines. The idea is (or was) to repeat a keyword or phrase often to get the attention of the SE robots. To trick them into ranking a site high even if there was little, if any, relevant content on the page.

That tactic no longer works and is considered spam. Making it decidedly search engine unfriendly and unhealthy for your traffic count.

So let me redefine the term "doorway page" a bit. Giving you another way to look at it. That is…

"…a doorway page is any content rich page which focuses on a desirable keyword or keyword phrase to funnel very targeted traffic to your site."

That’s better.

Now an effective doorway page optimization scheme involves pages that:

are clearly a visible part of your site.
enhance and support your overall theme with quality content. It’s not merely a page of links to direct spiders elsewhere.
are content rich. You know? Real words and paragraphs that convey info that might actually be helpful? Or better yet related to what someone using the keyword to search on would want?
focus on popular keywords or phrases.
are gussied up with the proper meta tags and such for those search engines whose algorithms use such things.

Now a great way to accomplish doorway page optimization is with informative articles. Resulting in pages that are content rich yet appealing to search engines and humans alike.

For example, say your site is about quilting.

» Why not post an article devoted to quit patterns?

» One about quilt fabrics.

» Write one about patchwork quilts.

» Another on baby quilts.

» Don’t forget to include one with your favorite quilting suppliers.

Start each with a keyword count somewhere in the ball park of 4-6% and tweak as needed to rank well.

Each would focus solely on one popular search term. Which if done right could get each page a top se placement for that term - without spamming the search engines.

8 Doorway Page Optimization Tactics

Ideally the body text should be between 250 and 300 words. Making sure to use your keyword phrase towards the front of the first paragraph and the end of the last paragraph. Also try to use your keyword as many times as possible in your opening few sentences. If you use tables, code your navigation area as suggested here SEO Table Trick.
Use your key word phrase as early as possible in your title tag, but only use it ONCE.
Write a simple but benefits laden meta description tag. Use words that sell to attract potential customers.
True the "keywords" tag isn’t what it once was, but use it anyway. Generally with keyword marketing less is more as long as any keywords listed are reflected the body text. From our example, if the page is about baby quilts then that is the only keyword phrase to include.
Work the focus keyword phrase for each page into the filename. So the filename for an article for quilt patterns would be quilt-patterns.html. One for patchwork quilts, patchwork-quilts.com. Reason being Google gives you a slight edge if it finds your keywords in your page’s URL.
Some search engines use the heading tags <H1> or <H2> etc to rank your site. Be sure to include your keywords in headings at least once. Two or three times per page is better.
Others use bold tags to rank sites. So bold your focus keyword phrase ie, <B> quilting supplies </B> to cover this base too.
Obviously make sure any doorway pages load FAST! That means no banners, limited images, and no links to stat services that rely on javascript.

Here's a search engine strategy worth testing: Precisely match the keyword phrase in your TITLE, BODY text and inbound link text. By doing so you may find it’s party time for your listing at Google.

Sure there is more you could do to help search engines prioritize your site. But even these small doorway pages optimization tweaks WILL let you hold your own against even the most search engine savvy webmasters.