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search engine ranking seo strategy website marketing How’s YOUR Link Reputation?Roll up your sleeve. Time to take your pulse. Your link reputation pulse that is.Simply put link reputation reveals something about the linked to page’s relevance. Or maybe you could say it’s overall theme. Or just plain what it’s all about. Now you acquire link reputation from a couple of sources. In bound links from other sites. Which is where this all started. And internal links. Which many overlook. Yet did you know you can quickly build up link reputation simply by adding the a few well place keywords to internal links? Here’s how. Instead of simply "home" maybe the anchor text would be "sleds home" for a site about sleds. Or "paint guns home" for a pain gun site. Or "day trading home" for a day trading site. You could add the same link text type touch to commonly used navigational aides if you want. Things like site map, or contact or resources even. Just don’t get carried away. I tend to reserve this for a few pages I’m throwing everything but the kitchen sink at so as to rank them well. Bear in mind too link rep is all knowing.This is why you could say the following are words to live by… Keywords In BackLinks Are the
In fact your page could be about surf boards. But get a bunch of links with "ringtail monkey" as the link text and Google will probably conclude your site is about monkeys. And rank you right up with the rest of the troop.
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