Link Reputation?







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How’s YOUR Link Reputation?

Roll up your sleeve. Time to take your pulse. Your link reputation pulse that is.

Simply put link reputation reveals something about the linked to page’s relevance.

Or maybe you could say it’s overall theme.

Or just plain what it’s all about.

Now you acquire link reputation from a couple of sources.

In bound links from other sites. Which is where this all started. And internal links. Which many overlook.

Yet did you know you can quickly build up link reputation simply by adding the a few well place keywords to internal links?

Here’s how.

Instead of simply "home" maybe the anchor text would be "sleds home" for a site about sleds.

Or "paint guns home" for a pain gun site.

Or "day trading home" for a day trading site.

You could add the same link text type touch to commonly used navigational aides if you want. Things like site map, or contact or resources even. Just don’t get carried away. I tend to reserve this for a few pages I’m throwing everything but the kitchen sink at so as to rank them well.
Bear in mind too link rep is all knowing.

All powerful too.

So much so it will over ride on-page optimization even.
This is why you could say the following are words to live by…

Keywords In BackLinks Are the
Key to High Rankings

In fact your page could be about surf boards. But get a bunch of links with "ringtail monkey" as the link text and Google will probably conclude your site is about monkeys. And rank you right up with the rest of the troop.
That’s because like most things its not so much what YOU say about you it’s more what OTHERS say about you that counts.
And never was that more true than with link reputation.

This is why you want to get your anchor text right from the start. And use the exact same keywords in the anchor text that you’re optimizing the page linked to for. Doing that with all the links you can.

Because each link you get racks up points for the keyword phrase in the anchor text. Bolstering the linked to page’s reputation for it in the process. Until before you know it the top perch is within your grasp.

Got it? I hope so. Your success in the likes of Google depends on it.



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