More Link Text Rules

So on the previous page, we got into examples where link text alone was responsible for where a site ranked.

Here's several more…

For the next link text example I searched on "cell phone". This time Sprint PCS came in at #5 out of 5,100,000 listings in Google.

Once again, the term "cell phone" did NOT appear anywhere on the page.

Next I tried "laptop". The Apple Powerbook listing came in at #4.

Yet, and you guessed it, the word "laptop" was no where to be found on that page.

Since I was in the neighborhood, for the fourth example I gave "laptops" a shot.

The site www.discountlaptops.com was sitting in #4 out of 5,910,000 competing pages when I did that search. Yet once again, the word "laptops" doesn't show up on that page either.

Of course a check of the links back turned this up from the Yahoo Directory:

"Discount Laptops - retailer of new and refurbished notebook computers."

Oh and I found the exact same listing in DMOZ. Since it featured "Discount Laptops" as the link text, it's only natural Google would conclude the page is about what else? Laptops!

Then Monster.com currently holds down the #1 spot for the search term "jobs". And again, (you beginning to see a trend here?) the word "jobs" does not even appear on that page.

Finally I searched on "money". Perched at #16 was MasterCard's website. Once again, the word "money" was not used even once in the visible text. Conclusion…When it comes to ranking well in Google, link text trumps all is not too strong of a statement. It's absolutely positively true. 100% correct. Not the least bit exaggerated as you seemingly can't swing a dead cat and not find a living breathing example that proves it.

Clearly, focusing on link text is a winning, if seldom mentioned, Google seo tactic. (And probably works for Inktomi too.) It's the closest thing to a sure thing you can get.

Simply put, link text, which is used to develop your site's link reputation, is one of the most powerful seo techniques going. It gives you ranking momentum like nothing else. Use tightly focused link text with links from high PR pages and you've got yourself an unstoppable combination.

Are you capitalizing on the power of link text? Are you constantly seeking links from quality sites with the appropriate link text in them? If not why not? Because as I've shown you link text really does trump all.