Link Text Rules
It’s true. There are many factors that determine how well a page ranks in Google. But did you know that one stands out from all the rest? That would be Link Text. (Also known as anchor text.)|
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So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords. And it sure can’t hurt for lesser search terms either. Link text creates what’s known in some circles as "link reputation". Have enough links using the same phrase as the link text and Google will conclude that’s what the page is about. Yeah but. How powerful is the link text of inbound links, really? Well guess what? |
So much so your page could be about surf boards. But get a bunch of in bound links with "ringtail monkey" as the link text, Google will conclude your site is about monkeys.
Viola! Link reputation in action.
Since I can sense your skepticism from here, let me prove it. Using 7 examples I dug up in about 15 minutes of searching.
First I did a search for "website traffic" in Google. When I did the search, (and we both know things can change) this site, buytraffic.1st-casinoaffiliateprograms.com, was poised in position #3. Casino affiliates? Not necessarily what would come to mind as a site dealing with website traffic now is it?
Yet try as I might, when I searched that page for the term "website traffic" I didn’t find it. Not even once. But when I went in search of the links to that page however here’s what I did find:Huh? See that? That listing’s got "website traffic" in the link text. And a couple more times in the description.
"Buy website traffic - casino traffic: You can choose to buy website traffic or if you own an online casino you can buy complete packages including signups, banner displays and unique visitors. This can push your website traffic and signups dramatically."
I guess the only possible explanation for the #3 ranking for "website traffic" is the link text. That’s what is causing that page to rank #3 for that term.
Before we leave this example permit me an…
SEO Observation: Do you really think all sites sporting
that link for this site deal with "website traffic"? Yeah
I suspect not too. And not what I found either. Which
sorta belies what the anxious would have you believe
about only trading links with sites in your niche, don't
you think? Or at least gives you reason to question that
bit of conventional wisdom often passed on as absolute
truth. In fact I’d bet that same would hold true for all
seven of these examples. Just something to think about!
Now if you’re convinced, great! But click to the next page if you need more link text rules examples.
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