More Links Page Flaws

Even More Near Fatal Flaws
Most Links Pages Suffer From

Six links pages flaws down, three more to go.

Use Categories

Set up your links page to be truly useful rather than like a ball lost in tall weeds. In other words don't just throw up a laundry list of listings. My eyes glaze over when I see a long unorganized roster of 163 sites. Who's gonna sift through that to find what they need?

Short answer. No one.

So do this. Either break that list down by categories on a page. Or better have a page for each category. So that similar sites are grouped together on their own page.

This Ain't No Yellow Pages

Avoid a multi-page directory. Why? Unless you do it right, it costs PR for each level down you go.

You see if your directory page is a PR 5, each links page in another folder will at best be a PR 4.

So it's better to have an index on the same page as all the links. Ideally with internal page jumps that take visitors to the appropriate category. With another back to the top. Here's help with that.

Don't Pass Go or 100 Links Per Page

The googlebot gets tired. 100 links on a page is all it will follow. Be fair. Don't shortchange anyone by exceeding that.

As you approach 65 links create a second links page. Just be sure to put the link to that on all your pages too. So you're distributing PR to any subsequent links pages just as you did for the first one.

What I do is alternate between the two. In other words I add a page to my site it links to the old links page. Add another it links to the new links page. Making sure to spread the PR equally to both.

Let Me Know

Just like some guys don't call after the first date, some webmasters never reply to a link exchange request. Was it something I said?

We're ALL busy. Please give all link inquiries THAT QUALIFY the courtesy of a reply. Or else say on your links page you're no longer trading links.

Any questions? What's that? Do I practice what I preach? Check it out: Resources Page

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