How Keyword Research Can Mean Better Keyword Rankings

Keyword Research (cont’)

Okay so we agree we want to attempt to employ smart keyword research to expand our list of target keywords.

One way is to turn a generic keyword phrase into a potential money maker. Here’s three ideas to use to do so. First you can

Keyword Research: Localize it

By that I mean to narrow it down to a specific geographic location.

Say you work in a specific state? Or city? Then it makes no sense to shoot to rank well for the generic version of your keyword - in this case drywall. That would result in too much waste traffic or visitors you couldn’t help. So let’s look at what happens to the number of competing pages when you get more specific.

Results 1 - 10 of about 150 for "Ohio drywall"
Results 1 - 10 of about 114 for "Columbus drywall"
Results 1 - 3 of about 4 for "Columbus Ohio drywall"

Next you can

Keyword Research: Associate it

… with a specific type of drywall. So instead of simply "drywall" add a name or type of drywall. Admittedly I’m not intimately familiar with the possibilities. But here are two examples…

Results 1 - 10 of about 4,150 for "gypsum drywall"
Results 1 - 10 of about 14 for "QuietRock drywall"

Finally you can

Keyword Research: Commercialize it

Or in other words combine it with a term that suggests someone who is in the business. In this case the business of putting up drywall. Some examples would be…

Results 1 - 10 of about 16,500 for "drywall contractors"
Results 1 - 10 of about 2,490 for "drywall company"

See what I mean?

Of course you could always combine the first and third approach:

Results 1 - 10 of about 11,000 for "Columbus drywall company"

Obviously you’d want to check to see what kind of traffic each multiplied keyword phrase gets. And prioritize your efforts by working on creating pages for those more specific terms that get the most searches with the smallest number of competing keyword rankings.

But going the keyword multiplier route is a clever way to increase your keyword rankings power. While blanketing the potential search term universe of likely phrases buyers of your product or service are likely to search on.

Granted each "multiplied" term WILL get way fewer searches than the generic term. But the search engine race isn’t won by the one with most traffic. It’s won by the one doing the best keyword research. Which in turn leads to the most sales.