Proven SEO Strategy: Off Page Elements

When you’re talking off page seo strategy you’re primarily talking links.

Links. Links. And more links.

Making sure you have keyword laden link text so you do all you can to enhance your link reputation with each link you get. To light a fire under the page linked to. Doing all you can to shoot it to number one.

Frankly this is the part of your seo strategy where the rubber meets the road. Anyone can put up content and get the on page seo strategy close. Links are a different story.

Because links require work.

You have to find potential partners.

You have to fill out Add URL forms or fire off emails soliciting a trade.

You have to effectively manage your campaign.

You have to track and monitor who’s linking to you.

You can’t just do all that for one day. You have to keep at it. Day after day.

Any half hearted effort will result in a half hearted outcome.

Ideally you want links from within the same market as your site. But to me that’s not always imperative.

You see you get three things from any link trade.

• PR
• Enhanced link reputation
• Traffic

Generally I look at it as two out of three ain’t bad.

Because I can put any PR I get to good use. Even if it’s from a site totally outside my niche. Since once the PR gets inside my site I can use it to rank well on a multitude of keywords. Just like a money launder make dirty money sparkling clean.

Obviously traffic always comes in handy.

While link reputation can boost the linked to page if the link is from the proper site.

Links will help you rank well in both Google and in Yahoo. Acquiring them is the seo strategy that separates the men from the boys.

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