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Proven SEO Strategy: On Page Elements
Proven SEO Strategy: On Page Elements
When it comes to any seo strategy the term "on page elements" means just that. Those critical places ON the page that you MUST have your focus keyword phrase - if you want to maximize your ranking power. Because the bots will be looking for them there. So don’t disappoint.
It all starts with the title tag. Both Google and Yahoo regard this tag highly. Yahoo probably a bit more. So be sure to have your focus keyword found there.
Next up in any sound seo strategy would be your header tag. That’s the one visitors see first thing when they land on your page.
Don’t simply say "Welcome to Such and Such a site". That’s lame. And a pitiful waste of prime real estate.
Instead work you focus keyword into a benefit laden headline. That telegraphs in three seconds or less you can solve their problem. Of have something beneficial to offer.
It’s also a good idea to use your focus keyword phrase early into the first paragraph. In bold would be best.
Then just include it naturally through out the rest of the content on the page.
But we’re not done yet. You don’t want to overlook your
Yahoo SEO Strategy
That’s right. No seo strategy that expects to do well in Yahoo is complete without taking the keyword tag and meta description tag into account. Since Yahoo can generate up to 25% of your search results you can’t afford to ignore this.
I usually just stick the focus keyword phrase in the keyword tag. Preferring not to go crazy and stuff that tag with every keyword on my site. Only rank amateurs do that.
Then since the meta description tag is what Yahoo uses as the description in your listing, you want to come up with one that will attract the click. Incorporating the target keyword phrase as appropriate.
To sum this up then, on page elements give you a chance to score points with both Yahoo and Google. I’ve given you the obvious spots your seo strategy should emphasize so you make a good first impression. Cover these bases and you’ll find you’re 85% of the way there. Having squeezed the most goodie you can from the on page elements. At that point you’re relying on your off page seo strategy to take you the rest of the way.
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