When Link Building to Boost Web Site Popularity...

link building tips

Guilty of Stinkin' Linkin' Thinkin'?

You may be guilty of stinkin' linkin' thinkin' if you think too small when it comes to the universe of link partners. Ever stop and think about that? Well if the last time you did was never then maybe it's time.

How do you know you're thinking too small when looking to do reciprocal links? If you think relevant links mean links from sites just like mine then let me pronounce you guilty.

For example, say you have a site about "juggling midget circus clowns". If you were a small thinker, you'd conclude you could only trade links with other juggling midget circus clown sites.

BONG! Sit down. But thanks for playing. Pick up your consolation prize as you leave.

Because that's EXACTLY what I mean bystinkin' linkin' thinkin'. And frankly it drives me crazy! Because there are any number of related sites that have little to do with juggling midget circus clowns but are still perfectly good link partners. Because their visitors are just like the ones the owner of the clown site covets.

And let's not forget, you typically get three things out of any link trade

PR
Traffic
Link Reputation (from the link text you use)

Almost any link trade should give you PR and Link Rep - or why do it? While trading links with relevant sites will get you traffic. In some cases lots of traffic.

But Here's the Big Idea: When you think relevant you really want to think in terms of related families of sites.

Let's fast forward to page two for an example of how to develop a broad and deep list of potential linking partners.