search engine ranking seo strategy website marketing
Title Tag Tricks
Google assigns a lot of value to page titles. Seriously. So it's worth the time it takes to craft keyword rich titles for each and every page on your site.That’s right, each page should have it’s own unique title. One that reflects the content on that page.
And guess what else? "Welcome to [company name]’s web site" doesn’t count as a page title. At least as far as getting your any ranking points.
No the title should reflect the focus keyword of the page. In essence broadcasting the page’s theme right off the bat.
Here are some tricks you can use to accomplish that.
First it may be a good idea to repeat your focus keyword for twice the firepower. Like this:
"Blue Widgets: Buying Guide for Blue Widgets"
Just try to avoid having the repeat immediately after the first instance. And don't repeat a keyword more than twice.
Or at times you can stretch and have the title focus on two keywords. Here’s an example:
"Blue Widgets: How to Buy a Blue Widget"
As you can see, if you do that, I usually go with both singular and plural forms. Just make sure the content then does the same.
Then it’s a good idea to follow Google’s lead when it comes to length. Since it displays about 60 characters of the title tag it might be a good idea to limit yours to just that. 60 characters. And never start a new word past the 58th character.
When it comes to word count I shoot for seven words or less. Five is better. You see more will dilute the density of the focus keyword. Giving it less punch. Much less relevancy.
Sometimes I shoot to get the focus keyword phrase as close to the first word as possible. Just as I did in that example. Seems the closer a word is to the beginning of the page title the more weight it is given by Google.
Others say you don’t want to look to eager to get that in. So it’s better to use a throwaway word first. Like this:
"Quality Blue Widgets: A Blue Widget for Every Budget"
It’s a little leggy or long, but I’m just trying to give you an example.
Then you may want to put a little pizzazz in your title to get the click like this:
"Name Brand Blue Widgets At 30% Discount! "
"Blue Widgets on Sale NOW"
Just something snappy enough to stand out from the crowd to entice visitors to come on down.
Notice if my keyword is blue widget I’m not using
"Blue Hairy Widgets"
Why? Proximity counts too. Blue hairy widgets is a different search term than blue widgets.
I believe those are some important things to keep in mind when formulating your page title.
Just remember the title tag is vital. I can’t think of any search engine algorithms that don’t take it into account and use it to decipher what that page is all about. It can make or break your ranking for a given search term - so don’t waste it.
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