Website Traffic Generation Strategies

Here’s a very good overview of website traffic generation techniques. Which I believe any newbie or even the experienced webmaster will find useful as a refresher.

Actually since it’s long let me present these website traffic generation ideas in three chunks:

• Two Types of Website Promotion Explained
• Viable Alternatives to Search Engines
• Best Free Traffic Generator

So let’s get started by exploring the two types of website promotion.

Active vs. Passive
Website Traffic Generation

by Jack Humphrey

Many of my clients and list members ask the same questions when it comes to website traffic generation. From the questions, I can sometimes pick up a thread of misunder-standing about website promotion. One of those threads surfaced last week and turned into this article.

There are actually two broad types of website promotion: Active and Passive.

Things that fall into the category of Passive are:

1) Search engine optimization
2) Writing and Growing Website Content (The pages on your site whether they be articles, reports, your weblog, or a forum)

Many more website promotion tactics fall into the Active Category:

1) Syndicating your content (like this article for example)
2) Paid advertising (Banner and test ads, pay-per-click advertising, ezine advertising, etc.)
3) Linking strategies (Reciprocal and non reciprocal linking)
4) Being active in your "community" (Posting to forums that your customers and associates frequent, for example.)
5) Doing teleseminars
6) Offline networking
7) Joint ventures with businesses who have the attention of your target market.
8) Free classified advertising (Some people still see benefits from this type of advertising to this day online.)
9) Offline media advertising (Radio, TV, Newspaper, Trade Magazines and other publications, etc.)
10) Reports, software and other viral free tools that point back to your paid services or products.

The two types of promotion are also referred to as "push/pull" website promotion. Passive website promotion "pulls" traffic TO your site while active promotion goes out on the web and "pushes" traffic to your site.

Looking at the two lists above, where do you think, if you HAD to choose between them, your time would be best spent?

Now I will never knock search engine marketing. That is a great source of sometimes massive free traffic. Sometimes. Unless you are in a niche that is very competitive. You see, if you are in a competitive niche you will always be out-spent and out-worked by companies with endless budgets and staff for the top positions.

Still it might be good to look into some viable Website Traffic Alternatives to Search Engines

Or you could go for the seo strategies gold standard and check out my eBook "Traffic from Google in 35 Days!"

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